| |
Title |
Authors/Editors |
Publisher |
Type |
Copies |
 |
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
|
|
Harvard Business Review Press |
Books |
1 |
 |
Brand Positioning: Strategies for Competitive Advantage
|
|
Tata McGraw-Hill Publishing Company |
Books |
1 |
 |
Consumer Behavior 4/E
|
|
Mc Graw Hill India |
Books |
1 |
 |
Global Marketing Management
|
|
Dorling Kindesley Pearson Education |
Books |
1 |
 |
Marketing Channel
|
|
Pearson Education |
Books |
1 |
 |
Marketing for hospitality and tourism
|
|
Pearson |
Books |
16 |
 |
Marketing Simplified: A Book for marketing papers of K.N.E.C, I.C.M, C.I.M and General reading
|
|
N. A. Saleemi Publishers |
Books |
1 |
 |
Strategic marketing
|
|
Pearson |
Books |
6 |
 |
Strategic Marketing, Third Edition: Planning and Control
|
|
taylor & francis |
Books |
6 |
 |
The Handbook of Marketing Communications
|
|
|
Books |
1 |
