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	Title	Authors/Editors	Publisher	Type	Copies
	Global Marketing Management Year: 2012 ISBN: 8177580086 ISBN 13: 9788177580082 Call No: 658.848 Ke2002gl	Warren J.Keegan	Dorling Kindesley Pearson Education	Books	1
	The Handbook of Marketing Communications Year: 2003 ISBN: 8175542333 ISBN 13: 9798175542333 Call No: 658.8 Sm2003ma	PR Jonathan		Books	1
	Consumer Behavior 4/E Edition: 4th Year: 1993 ISBN: 0070473811 ISBN 13: 9780070473812 Call No: 658.8 Br1993co	Albert Della Bitta David Loudon	Mc Graw Hill India	Books	1
	Marketing Channel Edition: 6th Edition Year: 2001 ISBN: 8178086077 ISBN 13: 9788178086071 Call No: 658.84 Co2001ma	Anne T. Erin Louis W. Adel I.	Pearson Education	Books	1
	Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Edition: 1 Year: 2005 ISBN: 1591396190 ISBN 13: 9781591396192 Call No: 658.802 Ki2005bl	W. Chan Kim Renee Mauborgne	Harvard Business Review Press	Books	1
	Brand Positioning: Strategies for Competitive Advantage Edition: 2 Year: 2005 ISBN: 0070581592 ISBN 13: 9780070581593 Call No: 658.827 Se2005br	Subroto Sengupta	Tata McGraw-Hill Publishing Company	Books	1
	Marketing Simplified: A Book for marketing papers of K.N.E.C, I.C.M, C.I.M and General reading Year: 1997 Call No: 658.80994 Sa1997ma	N.A. E.K.	N. A. Saleemi Publishers	Books	1
	Strategic Marketing, Third Edition: Planning and Control Edition: 3 Year: 2008 ISBN 13: 9780750682718 Call No: 658.802 Dr2008st	Graeme Drummond John Ensor Ruth Ashford	taylor & francis	Books	6
	Strategic marketing Edition: International ed. Year: 2012 ISBN: 0137136978 ISBN 13: 9780137136971 Call No: 658.802 Mo2012st	Mooradian, Todd A. Matzler, Kurt Ring, Lawrence J.	Pearson	Books	6
	Marketing for hospitality and tourism Edition: 5th Edition Year: 2010 ISBN: 0132453134 ISBN 13: 9780132453134 Call No: 658.802 Ko2010ma	Kotler, Philip Bowen, John T. Makens, James C.	Pearson	Books	16