Brand Positioning: Strategies for Competitive Advantage

Type

Book

Authors

Subroto Sengupta

ISBN 10

0070581592

ISBN 13

9780070581593

Tags

Product Management, Marketing

Description

This second edition of Brand Positioning helps marketing and advertising professionals differentiate their product and give it a distinct advantage in an overcrowded global market. It explores the concepts and principles involved in developing sound positioning strategy and discusses practical applications,as well as how to: Secure competitive advantage Use celebrity endorsements to market products Establish brand positioning on the Internet And much more! - from Amzon

Number of Copies